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The Renewal Notice Is Forty Pages and the Change That Matters Is on Page Nine

The homeowners renewal arrives, the premium is up again, and almost nobody reads past the number. Insurify projects the average annual premium reaching roughly $3,057 this year, about four percent higher, with California

By Genius Marketing3 min read
The Renewal Notice Is Forty Pages and the Change That Matters Is on Page Nine
If Software Reads the Resumes, Somebody Has to Say So

If Software Reads the Resumes, Somebody Has to Say So

A four-person shop posts a job, gets a hundred and forty applications in a week, and does

Sep 20, 20264 min read
Your Will Covers the House. It Does Not Cover the Photographs.

Your Will Covers the House. It Does Not Cover the Photographs.

A family loses a parent, gathers the paperwork, and then discovers that twenty years of photographs, the email

Sep 19, 20263 min read
The Calls Start in September. The Plans They Are Selling Do Not Exist Yet.

The Calls Start in September. The Plans They Are Selling Do Not Exist Yet.

Somebody calls your mother in the middle of September. They are friendly, they know her name, and they

Sep 18, 20264 min read
The Box of Letters Nobody Can Read Is Now Readable in an Afternoon

The Box of Letters Nobody Can Read Is Now Readable in an Afternoon

Most families have one: a box of photographs with no names on the back, a bundle of letters

Sep 17, 20263 min read
The Customer Who Called While You Were Under a Sink Called Someone Else Next

The Customer Who Called While You Were Under a Sink Called Someone Else Next

For a trades business, a clinic, a salon or a two-person shop, the working day and the

Sep 16, 20263 min read
The Login That Cannot Be Phished, Guessed, or Typed Into the Wrong Website

The Login That Cannot Be Phished, Guessed, or Typed Into the Wrong Website

Sign in to a growing number of accounts now and nothing asks for a password. Your phone or

Sep 15, 20263 min read
Instant Payments Are Instant in Both Directions. Know Which Kind of Loss You Have.

Instant Payments Are Instant in Both Directions. Know Which Kind of Loss You Have.

Someone calls, says they are from your bank's fraud department, and warns that a payment is

Sep 14, 20264 min read
The Charges You Forgot About Are the Ones Designed to Be Forgotten

The Charges You Forgot About Are the Ones Designed to Be Forgotten

Pull twelve months of card statements and read every recurring line. Most households find something: a streaming service

Sep 13, 20263 min read
When Somebody Asks an AI Who to Call, Three Businesses Get Named. Yours Should Be One.

When Somebody Asks an AI Who to Call, Three Businesses Get Named. Yours Should Be One.

A homeowner needs a plumber. Five years ago they searched, saw a page of ten results and a

Sep 12, 20264 min read
Your Car Has Been Filing Reports on How You Drive

Your Car Has Been Filing Reports on How You Drive

A driver with a clean record and no claims gets a renewal quote that jumped for no reason

Sep 11, 20263 min read
Your Phone Number Is a Set of Keys, and Somebody Else Can Ask for a Copy

Your Phone Number Is a Set of Keys, and Somebody Else Can Ask for a Copy

A phone that suddenly shows no service is usually a network problem. Occasionally it is something else: your

Sep 10, 20264 min read
Photograph the Leak Before You Call Anyone

Photograph the Leak Before You Call Anyone

There is a specific kind of powerlessness that comes with a household repair. Something is dripping, humming, or

Sep 9, 20263 min read