Genius Marketing
Your Car Has Been Filing Reports on How You Drive
A driver with a clean record and no claims gets a renewal quote that jumped for no reason anyone at
Your Phone Number Is a Set of Keys, and Somebody Else Can Ask for a Copy
A phone that suddenly shows no service is usually a network problem. Occasionally it is something else: your number has
Photograph the Leak Before You Call Anyone
There is a specific kind of powerlessness that comes with a household repair. Something is dripping, humming, or flashing a
The Most Valuable Device in Your House Is the One You Never Touch
In April, the Justice Department, the FBI, the National Security Agency and intelligence partners from more than a dozen countries
The Money Is Already Yours. It Is Just Sitting in Somebody Else's Account.
Most small businesses that run into trouble are not unprofitable. They have done the work, sent the invoice, and are
One Form, Hundreds of Data Brokers: The Deletion Switch That Just Went Live
Type your own name into a search engine and you will usually find a page offering your age, your current
People Are Using Chatbots to Fight Medical Bills. Here Is Where It Actually Works.
A man in Washington fed the details of a hospital bill from his partner's emergency room visit into
Your Television Has Been Taking Notes, and the Off Switch Is Four Menus Deep
There is a feature on most televisions sold in the last several years that takes a sample of whatever is
Your Shop Just Got the Analyst That Only Chains Used to Afford
A regional restaurant group has somebody whose whole job is to read the reviews, watch which locations are getting found
The Voice on the Phone Was Your Granddaughter's. It Wasn't Her.
The phone rings a little after eleven at night. The voice on the other end is crying, and it belongs
The Phone Call to Book a Haircut That You Never Actually Had to Make
Booking a same-week appointment with a local pet groomer used to mean calling during business hours, sitting on hold,
The Real Reason Your Competitor's Social Posts Never Seem to Stop
A small boutique posts consistently three times a week, every week, for a year straight, while a nearby competitor posts
The Silent Bot That Joined Your Call and Wrote Down Everything You Said
A client meeting wraps up, and a full transcript, action items, and a summary land in someone's inbox